real beauty is universal
This is Dove’s first thematic campaign that originated from the Philippines. As a country obsessed with beauty pageants, this film aired on TV right after the crowning moment of Miss Universe 2016, which delivered the brand's message to the target audience in the most powerful way imaginable.
the case film
250 million impressions. Over 10 million views. 16.2 million pesos (300K USD) in earned media. But most importantly, we tackled internalized misogyny head on. Positivity on social media increased by 36%, on what is otherwise one of the most toxic days of the year for women.
third degree validation
This radio ad was part of a global campaign, the Dove Self-Esteem Project. It aims to help 40 million young people build confidence during a time and age where they’re most affected by external validation.