pick me as your +1. Super Bowl 2023 campaign for Verizon. We had twenty pairs of tickets to the next three Super Bowls to give away. So this year, everyone will want YOU to pick them to go to the Super Bowl. Even NFL players.

Many NFL greats have never made it to the Super Bowl even once, so now they are pitching to be your plus one, if you win those tickets from Verizon.

This was originally planned as a series of 4 films, but because of the high engagement on social, we got 3 more NFL legends to make their +1 pitches to keep the ball rolling. On the day of the big game, we had former players promote the campaign in the stadium, while other players made store appearances to give their pitch in person. This is Verizon’s most effective Super Bowl promo to date.